About
Two colors. On purpose.
Beeline makes dog toys in blue and yellow, and nothing else. It isn't a style choice. Dogs have two kinds of color receptors where you have three, and blue and yellow are the two colors that come through clear for them. So those are the colors we make things in.
The name is the plan. A toy he can see is a toy he can make a beeline for.
Small and loud
We launch with five toys and one bee. The site is painted in the same two colors, so even the website is dog-visible. The coral and lime bits are for you. To him they're tan and pale yellow.
What we say, and what we don't
We say our toys come in colors dogs can see, and that they're easier to find against grass, dirt and most floors. We don't promise anything about his mood, his health or his manners. We can't measure those. We can measure color.
Every dog-vision picture on this site is approximate. It's a standard simulation of human red-green color blindness, the closest match to how dogs see color. How it works.